Shah Rukh Khan is once again the de facto patron saint of lost causes.
Air India, the beleaguered national carrier, has received a shot in the arm from the actor who always has his arms out for those in need. It’s not the funding the airline desperately wants, but a tweet that could be worth its weight in gold.
Shah Rukh Khan flew on Air India from New York to Mumbai and gush-tweeted, “Thank u to the ground staff and the wonderful pilots for a hospitable warm & beautiful journey… Maharaja, Maharaja hi hota hai”. And, he has now “unofficially and unabashedly” offered to declare himself its ambassador.
Air India, which is usually in the news for all the wrong reasons, like a drunk pilot, cabin crew who show up late and no chicken in their meals, is now falling over itself in gratitude. Minister of state for civil aviation Jayant Sinha retweeted Shah Rukh’s tweet while Air India gurgled, “We are truly humbled when ‘King Khan’ is the brand ambassador for ‘Maharaja’”.
Shah Rukh Khan, our eternal boy-next-door, might be just what the doctor ordered for poor, ailing Air India.
Could his Peter Pan fairy dust rub off on Air India? Air India must hope so. After all, didn’t Shah Rukh Khan take a losing cricket team and cheerlead it into becoming IPL champions? And, he did it even as he dropped Bengal’s favourite prince Sourav Ganguly. When Ganguly helmed Pune Warriors against Kolkata Knight Riders (KKR) at Eden Gardens, it was seen as a Dada vs SRK match, much to Shah Rukh’s annoyance. But dammit, KKR finally had their day and all was forgiven in a grand victory parade.
22/11/18 Sandip Roy/Print
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Air India, the beleaguered national carrier, has received a shot in the arm from the actor who always has his arms out for those in need. It’s not the funding the airline desperately wants, but a tweet that could be worth its weight in gold.
Shah Rukh Khan flew on Air India from New York to Mumbai and gush-tweeted, “Thank u to the ground staff and the wonderful pilots for a hospitable warm & beautiful journey… Maharaja, Maharaja hi hota hai”. And, he has now “unofficially and unabashedly” offered to declare himself its ambassador.
Air India, which is usually in the news for all the wrong reasons, like a drunk pilot, cabin crew who show up late and no chicken in their meals, is now falling over itself in gratitude. Minister of state for civil aviation Jayant Sinha retweeted Shah Rukh’s tweet while Air India gurgled, “We are truly humbled when ‘King Khan’ is the brand ambassador for ‘Maharaja’”.
Shah Rukh Khan, our eternal boy-next-door, might be just what the doctor ordered for poor, ailing Air India.
Could his Peter Pan fairy dust rub off on Air India? Air India must hope so. After all, didn’t Shah Rukh Khan take a losing cricket team and cheerlead it into becoming IPL champions? And, he did it even as he dropped Bengal’s favourite prince Sourav Ganguly. When Ganguly helmed Pune Warriors against Kolkata Knight Riders (KKR) at Eden Gardens, it was seen as a Dada vs SRK match, much to Shah Rukh’s annoyance. But dammit, KKR finally had their day and all was forgiven in a grand victory parade.
22/11/18 Sandip Roy/Print
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