Tuesday, November 13, 2018

Western Australia Keen On Establishing New Routes To India

In an effort to grow tourism from India, Western Australia is aggressively looking to establish new connectivity from India to Perth. The Western Australian Minister of Tourism has made two visits to India in the recent months and has met six Indian carriers to introduce routes between major cities in India and Perth.

Speaking about the development Paul Papalia, Minister of Tourism, Western Australia said, “Last time I was here two months ago, I met with senior executives of six airlines to talk about establishing new routes. We committed to coming back with providing them with business cases for travelling to Perth. We are delivering those, we also met with State Minister for Civil Aviation last time and we are meeting him again this time. We are putting business cases to the six airlines so that they understand the dynamics. Around 145,000 people are flying between India and Western Australia each year in both directions is a significant number. What we have said is we will work with whoever flies first. We are establishing relation with the Minister of Civil Aviation in India. As a state Government we will give all support to the airline and will offer money to market the route for a period. We are not locked down to any one route or airline and are open for any major city.”

In the last decade, Australia has become a popular destination amongst the Indian travellers. Still Western Australia is yet to make a major mark in this market; the destination has now started focusing aggressively to attract the Indian outbound.
Papalia said, “Earlier, we had the benefit of the mining boom; we had never seen tourism as a segment and were a bit myopic. Previously there was not much effort into diversifying. We as a new government elected in March last year, came by saying we would diversify the economy and invest in tourism and are responding to what was our failure in the past.”

Western Australia is now promoting itself as a destination with authentic experiences and they recently launched a new campaign to promote road trips.
13/11/18 Akshay Kumar/T3
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