Starting March, you could cut your drive time from Mumbai to Pune to 35 minutes [a road trip takes approximately 210 minutes]—and have champagne and snacks at both ends while you’re at it. Fly Blade, a New York-based company that works like Uber for helicopter charters, known for swanky, kitted-out lounges at their helipads, has entered India in a joint venture with investment firm Hunch Ventures. Amar Abrol, former CEO of AirAsia India, has signed up as CEO of the India operations.
The company’s maiden route will be between Mumbai and Pune, connecting flights from Mahalaxmi and Juhu in Mumbai to helipads in Pune and Shirdi.
“We are still working out the pricing, but what I can say is that no one has ever been able to fly in a helicopter in India as inexpensively as they will be able to,” says Rob Wiesenthal, founder and CEO, Blade, the parent company. “We see a strong affiliation for brands in India, and a real drive for experiences. There’s a segment of consumer population that believes time is money, and one that really wants to say ‘I blade into Pune’ or ‘I went to the lounge’.”
17/12/18 Pankti Mehta Kadakia/Forbes India
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The company’s maiden route will be between Mumbai and Pune, connecting flights from Mahalaxmi and Juhu in Mumbai to helipads in Pune and Shirdi.
“We are still working out the pricing, but what I can say is that no one has ever been able to fly in a helicopter in India as inexpensively as they will be able to,” says Rob Wiesenthal, founder and CEO, Blade, the parent company. “We see a strong affiliation for brands in India, and a real drive for experiences. There’s a segment of consumer population that believes time is money, and one that really wants to say ‘I blade into Pune’ or ‘I went to the lounge’.”
17/12/18 Pankti Mehta Kadakia/Forbes India
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