Friday, January 11, 2019

Airlines slash fares to lift lean season demand

Mumbai: With lean flying season ahead for next few months, airlines are lining up discounts to spur demand.
According to the travel industry insiders and agents, while IndiGo is offering domestic and international fares starting from Rs 899 and Rs 3,399 respectively, SpiceJet is selling tickets priced Rs 1,249 onwards.
A communication shared by IndiGo with travel agents and frequent fliers read, "Valid on limited seats and applicable on bookings made 15 days before travel".
Similarly, AirAsia is trying to lure domestic and international passengers with fares which starting at Rs 1,079 and Rs 4,179 respectively.
Debt-ridden full-service carrier, Jet Airways which struggling for survival, is also offering discounts of up to 50% on certain routes.
Gulf-based Qatar Airways, too, has joined the bandwagon, offering 25% discount on business-class fares and up to 35% off on economy-class fares.
The discounting by the airlines comes at a time when India's domestic traffic witnessed its slowest increase in 16 months, rising 13.3% in November compared to the corresponding period of the previous year.
"It's a normal marketing trick adopted by the airlines globally to lure passengers during the lead period," said Iqbal Mulla, chief counsel at Global Tourism Council (GTC), a Mumbai-based tourism consultancy firm.
11/01/19 DNA
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