IKEA has come up with a new campaign “A tribute to India”. “Anglatarar” is a textile collection inspired from the synergy of Indo-Sweden cultures. The brand has put two in-house designers to work on the designs, creating a new collection showcasing the collaboration of the two countries.
The collection used Indigo as one of the colours bringing out its relevance with the Indian history. The ethnicity and livelier designs were fitted in a vast range of products, right from its living room to the bedrooms. With this concept, the real challenge for Kinetic India was to display this new collection in a unique way, which will not only help the consumers to relate to the brand but also redesign their comfy spaces in a calming Indian avatar. So, the agency decided to create a new media exclusively for this collection.
With the rise in low-cost airlines, airports are the new busy transit points and are a good way for consumers to experience the product. IKEA has replaced the plain brown curtains at the ladies frisking booth with real IKEA curtains.
22/05/19 exchange4media
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The collection used Indigo as one of the colours bringing out its relevance with the Indian history. The ethnicity and livelier designs were fitted in a vast range of products, right from its living room to the bedrooms. With this concept, the real challenge for Kinetic India was to display this new collection in a unique way, which will not only help the consumers to relate to the brand but also redesign their comfy spaces in a calming Indian avatar. So, the agency decided to create a new media exclusively for this collection.
With the rise in low-cost airlines, airports are the new busy transit points and are a good way for consumers to experience the product. IKEA has replaced the plain brown curtains at the ladies frisking booth with real IKEA curtains.
22/05/19 exchange4media
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