Friday, August 16, 2019

Companies offer free flights, deploy feedback apps

Mumbai: The growth slowdown has not deterred India Inc from keeping its workforce engaged. Employee engagement, a term that the HR fraternity is familiar with, continues to attract investments. And how.

RDC Concrete, owned by private equity firm True North, offers its employees one-day tours to other cities, inclusive of air travel, under a programme called ‘Meri pehali udaan’ (My first flight). The initiative is meant to give an experience of air travel along with a holiday to those employees who have never travelled by air before.

The Rs 1,000-crore independent ready-mix concrete company, which hires people who are mostly 10th/12th pass diploma holders, has already flown over 200 people under this initiative. RDC Concrete’s head (HR and business excellence) K S Bhoon said employees become eligible under ‘Meri pehali udaan’ after they have completed a year with the company.
Being a people-intensive business, every year around 100 employees join RDC Concrete, which has a total strength of about 700. Construction industry wages are usually lower than the services sector, and there are many who cannot afford air travel. Given such employee-engagement initiatives, attrition rates at RDC Concrete have come down from 23% two years ago to 15%, said Bhoon.

In the services sector, organisations are using digital tools to enhance employee engagement. The Indian Hotels Company (IHCL) recently installed an employee feedback platform ‘V Connect’. At one of its hotels, IHCL received a message regarding the quality of food in the employee canteen. Such complaints would have otherwise gone unreported, increasing the chances of disgruntlement among employees.

V Connect ensures the company receives feedback on a real-time basis. The manager called for a team meeting to understand the details. Discussions were focused towards understanding feedback about the issues people had with the food, and their inputs about having lighter/healthier and more cuisine options were duly incorporated in the dining menus at the cafeteria. The company said V Connect has already become a critical touch point for employees to voice their opinions anonymously across locations.
16/08/19 Namrata Singh/Times of India
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