Chennai: The private carrier SpiceJet has denied any link to a banner at Madurai airport's baggage screening area that asked people not to burst polluting firecrackers on Diwali. The banner that shows the brand logo of SpiceJet and an earthen lamp side by side has the tagline: "Let's celebrate a pollution-free Diwali."
The banners put up at the baggage screening area of SpiceJet and IndiGo received both praise and criticism on social media.
Madurai airport is just 70 km from Sivakasi, a town in Tamil Nadu where there's a massive concentration of firecracker factories. Diwali is a prime business season for the brands based in Sivakasi. Several firecracker firms criticised SpiceJet by drawing comparison to the aviation business, which they say is not entirely pollution-free due to high carbon emissions.
SpiceJet in a statement said the banner was put up by the airport authorities without its knowledge. The officials of the Airports Authority of India have taken down the banner, sources said.
"It was an initiative solely by the airport operator without seeking consent from the airline. To link SpiceJet to these banners is unfortunate and a deliberate attempt to portray the brand in a poor light," SpiceJet said in a statement.
17/10/19 J Sam Daniel Stalin/NDTV
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The banners put up at the baggage screening area of SpiceJet and IndiGo received both praise and criticism on social media.
Madurai airport is just 70 km from Sivakasi, a town in Tamil Nadu where there's a massive concentration of firecracker factories. Diwali is a prime business season for the brands based in Sivakasi. Several firecracker firms criticised SpiceJet by drawing comparison to the aviation business, which they say is not entirely pollution-free due to high carbon emissions.
SpiceJet in a statement said the banner was put up by the airport authorities without its knowledge. The officials of the Airports Authority of India have taken down the banner, sources said.
"It was an initiative solely by the airport operator without seeking consent from the airline. To link SpiceJet to these banners is unfortunate and a deliberate attempt to portray the brand in a poor light," SpiceJet said in a statement.
17/10/19 J Sam Daniel Stalin/NDTV
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