GMR Airports, the Delhi based airport infrastructural firm, has launched a unique digital campaign to celebrate the festival of lights, globally. Through the campaign, GMR has reached out to airports, airlines and nearly all aviation enthusiasts around the world to wish them a happy Diwali. It is aimed at getting people across the globe to come together and light a lamp by using their microsite to trend #LightALamp.
One has to simply re-tweet the mentioned link which will light a Diwali lamp on the microsite. Multiple lamps can be lit from wherever you are around the world. Once the lamp is lit, the user can share the message of love on their social handles or via WhatsApp and tag their loved ones, friends and associates to enlighten them about the initiative.
This has started a beautiful chain of tweets from airports and airlines and has amplified their initiative of lighting a lamp and spreading the message of inclusivity and togetherness. Several well-known personalities like Tim Fargo among others have also participated in this campaign and lit the light of Diwali.
14/10/19 India Today
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One has to simply re-tweet the mentioned link which will light a Diwali lamp on the microsite. Multiple lamps can be lit from wherever you are around the world. Once the lamp is lit, the user can share the message of love on their social handles or via WhatsApp and tag their loved ones, friends and associates to enlighten them about the initiative.
This has started a beautiful chain of tweets from airports and airlines and has amplified their initiative of lighting a lamp and spreading the message of inclusivity and togetherness. Several well-known personalities like Tim Fargo among others have also participated in this campaign and lit the light of Diwali.
14/10/19 India Today
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