Sunday, November 03, 2019

Air India all prepared to treat its passengers like ‘Maharajas’

Air India, which has recently been in news for running in losses, is all set to undergo a makeover of its international flights, with the renovated ‘Maharaja’ business class seats, new cuisines and uniforms for the crew which have a subtle western touch. These changes are to be unveiled this Friday, on the 22 June, by Civil Aviation Minister, Suresh Prabhu and his deputy, Jayant Sinha.

The first class and business class seats of the Boeing 777 and 787 aircraft fleet, which operate short and long haul international routes, are expected to be replaced with the Maharaja business class seats. They will be upgraded with better ambience, upholstery, in-style night kits, in addition to other new features.

One of the officials told that the objective of this much needed change is to make the carrier more customer-focussed with enviable services.

Another official mentioned that it is just a part of the larger attempt to attract more consumers for the international flights. Understandably, efforts are being made to increase the revenue and the market share of the firm.

AI’s current market share is only 17% and it has recently been hit by major losses. The airline has been the salary of its crew on time, for months now. AI required the assistance of banks and financial institutions for short-term loans of ₹10 billion, besides soliciting the government for another ₹20 billion.

The government was trying sell off 76% of AI’s stakes, however, the bid was closed simply because it had no buyers. One of the major reasons for the same was that the buyers were expected to buy liabilities and pay off loans for the firm once the purchase was done.
03/11/19 Robert Smith/Valliant News
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