Wednesday, November 06, 2019

Brands make Diwali count at Mumbai airport

Times OOH has executed another shopping festival at the Mumbai Airport, enabling brands to leverage on the retail area opportunity at the second biggest airport in India. This year’s Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen.

The festive season naturally leads to an increase in the footfalls at the airport. At the same time, it creates an opportunity for passengers to buy gifts, given the auspiciousness of the time and the fact that many of them would be going home.

As per research conducted by Times OOH to understand the psychographics of the airport audience, more than 20 per cent of a passenger’s time is spent in shopping at retail areas and looking at promo kiosks, in the midst of other activities like check-in, dining, security and immigration. Moreover, in general, a passenger at Mumbai Airport indulges in shopping twice in a month on an average.

Therefore, apart from the fact that 97% passengers belong to NCCS A, the festivities create a value addition for brands to promote relevant products and offers to the passengers.
06/11/19  exchange4media
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