Sunday, November 03, 2019

IndiGo launches brand campaign to boost its international flights

To boost load factor at its recently launched international flights, low-cost carrier IndiGo on Sunday launched a brand campaign called ' IndiGo Abroad: Happy to be your first.'
Earlier this year, the airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia.
"The campaign aims to introduce Indian travellers new and unexplored 6E destinations to encourage first-time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo," the airline said in a statement.
As part of this campaign, the airline said it has used quirky creatives that tug (passengers) emotions when passengers travel, with the backdrop of the most scenic locations in its international network.
The passengers in the creatives showcase the experiences and emotions during their first international trip and how IndiGo has been their partner, by making international travel accessible and affordable.
03/11/19 PTI/Economic Times
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