Saturday, November 30, 2019

IndiGo to have multilingual website, start with Hindi next year

New Delhi: Language will no longer be a hindrance for Bharat to fly from next year. IndiGo — which flies almost one in every two domestic passengers — is going to have a multilingual website next year, beginning with Hindi and then other Indian languages.
“We have been planning this for some time. Having our website in different languages has a different costing for each language. We will make a start with Hindi early next year and then the website will be made available in more Indian languages,” said an IndiGo official. This is the first time an Indian carrier is going to have a multilingual website.
This makes sense for India’s largest airline which currently has almost 250 planes in its fleet, with 635 more to be delivered at the rate of one-aircraft-a-week for the next 13-14 years. Filling these many planes, amid the turbulence of rising and falling demand for travel, means reaching out to as many people as possible in their own language and help them do flight bookings.
30/11/19 Saurbh Sinha/Times of India
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