Thursday, December 26, 2019

Performics India bags digital media mandate for GoAir

Perfomics India has won the integrated digital media mandate for GoAir post a tightly-contested multi-agency pitch. As per the mandate, Perfomics will be responsible for performance media, SEO and analytics. The mandate was previously with iProspect India. This win comes on the back of other wins in the last 3 months including Livspace, WeWork and Alt Balaji.
For Shabnam Syed, vice-president and head of marketing and e-commerce, GoAir, the company was looking for a partner who would understand the complexity and challenges of the aviation business and would accordingly customise processes. “We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media,” he added.
“We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalisation,” Suchit Sikaria, managing partner, Performics India said.
Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis Sapient and Publicis Healthcare.
26/12/19 BrandWagon Online/Financial Express

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