The travel industry was one of the earliest to be impacted by the technological revolution that has swept all before it over the last 25 years. Online travel agencies (OTAs) quickly began to steal customers who realised they could pick up great deals without leaving the comfort of their homes. In India too, the OTAs have transformed the way airlines and hotels do business.
See how writer Chitra Narayanan outlines in her book From Oberoi to Oyo, how the OTAs scaled up and muscled their way to become key players >>
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See how writer Chitra Narayanan outlines in her book From Oberoi to Oyo, how the OTAs scaled up and muscled their way to become key players >>
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