Friday, April 03, 2020

How Aviation & Hospitality Corp Comm keeps hopes high despite COVID-19 crisis

People are quarantined in the four walls of their homes during this lockdown phase. Unable to even move out of their houses, travelling seems a farfetched dream currently. The COVID-19 pandemic has impacted businesses and economies globally, with travel and hospitality business bearing the maximum brunt.

This bleak period has created a catastrophic situation for the travel and hospitality industry. Experts believe that even after the lockdown, it will take at least 12 months for the industry to bounce back to pre-COVID times.

During these unprecedented times, the role of corporate communications has become more essential than ever before. Crisis communication is the need of the hour for brands and industries to combat the situation and build great credibility and lasting relationship with the stakeholders and consumers.
National and international flights have completely shut down, and Indian railway services are also at a standstill for the first time in history. Talking about the measures taken to fight the distressful times, Aloke Bajpai- CEO & Co-founder at said that they had anticipated the lockdown coming and rapidly started working on plans for the unfolding crisis.

He further informed, “We started working on a plan that could potentially let us survive even if revenues were to remain zero for 3 to 6 months, and give us 12–18 months of runway in case the lockdown ends within 3 months”.

Talking about the aviation industry, Rashmi Soni- VP & Head of Corporate Communications at Vistara Airlines feels that the aviation industry is one of the sectors directly hit by COVID-19 and arguably also the most affected one. She informs,” Vistara has seen a significant impact on business. We are exercising stringent cost control and are evaluating all avenues for reductions”.
13/02/40 Nafisa Shaheen/exchange4media
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