Monday, June 15, 2020

Clear skies ahead: How corp comm teams are allaying flyers' safety fears

Unlock 1.0 gave subtle relaxations in the non-contaminated zones of the country, permitting basic and essential resumption of economic activities. Domestic flights too resumed in late May ending the long halt in the commercial aviation industry. Flying being the safest mode of commute, people have commenced travelling after the long pause. But for obvious reasons, flying would not be the same now. Necessary precautions and safety measures have to be taken care of along with clear channels of communication. The corporate communication teams have been on their toes amid the lockdown to keep the brands alive in the minds of the flyers. So, it would be interesting to know how the comms execs are handling work after resumption of domestic flights.
According to Rashmi Soni, VP & Head of Corporate Communication, Vistara, "As communicators, our effort will be to generate maximum awareness on the new norms, build passenger confidence and make travellers feel as much part of this change as are airlines, airports and other stakeholders in the ecosystem. We believe this will influence positive behavioural changes in travellers and make them more considerate flyers."
According to a report by CRISIL Infrastructure Advisory, the aviation industry has incurred daily losses of around Rs 65 crore due to shutdown of operations. Returning to the skies will definitely aid these avaition mugols to bounce back economically.
Asked about the kind of business being witnessed after the resumption, C Leekha, Director - Corporate Communications & Brand Reputation, at IndiGo (InterGlobe Aviation Ltd) informed, "We witnessed healthy traffic on the very first day of resumption of the flights, supporting more than 20,000 passengers to be home by nightfall. Almost 85% of our flights reached their final destination within 30 minutes of scheduled arrival time."
Soni too responded, "For now, we are largely seeing people undertaking only essential travel, as the last few months had kept many away from their homes and loved ones. In the last couple of weeks, we have had many overwhelming stories of people reuniting, which also give opportunities to a consumer-focused brand like Vistara from a communication perspective. We also expect business and leisure travel to resume eventually, but it depends on several other external factors. To travel is a fundamental human need which can’t be held back for too long."
Nishant Pitti- CEO & Co-founder at, drew our attention towards the demand in different tiers of the country. He informed, " The resumption of domestic aviation has caused a stir in the demand for Tier 2 cities which Delhi-Patna sector raking highest for This is majorly because people got stuck in cities before unexpected announce of lockdown and have been waiting for this move since then. Traffic is heaviest for Delhi as the Indian capital is the destination or origin of seven of the 10 most booked routes. Also, traffic between metros is heavy but is heavier between metros and non-metros."
15/04/20 Nafisa Shaheen/exchange4media
To Read the News in full at Source, Click the Headline


Post a Comment