The visiting friends and relative (VFR) customer segment is normally the domain of the budget airlines. However, as the corporate travelers remain at their home offices clocking up Zoom hours and the gates of Disneyland stay shut, US carriers across the board are looking to this tentatively rebounding clientele to generate some much needed short-term cash flow.
The usually lucrative market of US business and leisure travel has come to a screeching halt during the COVID-19 pandemic. While video conferencing tool businesses are flourishing, airlines are suffering greatly from the loss of their most valued customers. As such, they are recalibrating to tailor better to passengers traveling to visit friends and family, the VFR customer segment.
However, the momentary upswing in demand facilitated by the reopening of many states may again soon turn downwards as coronavirus cases in the US continue to rise. Designing route maps to correspond to such traffic is, therefore, a precarious endeavor. Nonetheless, several carriers are betting on the inclination of this customer group to travel, despite the evolving pandemic.
25/06/20 Linnea Ahlgren/Simple Flying
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The usually lucrative market of US business and leisure travel has come to a screeching halt during the COVID-19 pandemic. While video conferencing tool businesses are flourishing, airlines are suffering greatly from the loss of their most valued customers. As such, they are recalibrating to tailor better to passengers traveling to visit friends and family, the VFR customer segment.
However, the momentary upswing in demand facilitated by the reopening of many states may again soon turn downwards as coronavirus cases in the US continue to rise. Designing route maps to correspond to such traffic is, therefore, a precarious endeavor. Nonetheless, several carriers are betting on the inclination of this customer group to travel, despite the evolving pandemic.
25/06/20 Linnea Ahlgren/Simple Flying
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