Sunday, July 26, 2020

The 'Maharaja' man, who worked closely with JRD Tata on Air India

New Delhi: One of India’s most recognisable and loved mascots, Air India’s Maharaja with folded hands has held a special place in the hearts of its citizens for decades. As Rahul Da Cunha, the ad man behind the iconic Amul India campaign, once said, "The Maharaja encapsulates everything Air India should be: Indian luxury, hospitality, services, and above all, royalty." But, very few know about the person, who created the Maharaja.
Here is a summarized story of that man, Sorab Kaikushroo (Bobby) Kooka >>
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