Thursday, August 27, 2020

Advertising at Mumbai and Delhi airports finally ready for takeoff

As the nation went into a lockdown in March to stop the spread of Covid-19, airport advertising was on a standstill for two months until the government permitted domestic air travel in May. Hit hard, most brands are looking forward to reviving the losses endured during the lockdown period. In the three months since the opening of airports, brands like Vivo, Volkswagen, KIA Motors, and Naturals have come on board and invested in airport inventories. With more and more people beginning to travel, brands are now achieving greater impact in promoting their products and services at airports. Sectors like automobile, consumer durables, BFSI, and mobile handsets have been the benefactors of growth in airport advertising during this period.
With new safety measures in place, there has also been an increase in dwell time for consumers-90 minutes approx-, and this provides an opportunity for brands to make their campaigns more visible. Experts say PPE kits, hand sanitizers, seat branding, and DOOH are gaining more share in this post-lockdown environment.
27/08/20 Noel Dsouza/exchange4media
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