Tuesday, August 11, 2020

The Runway Restart - Airport Advertising is back by Times OOH

140 days since the lockdown started and we are inching forward towards the unlock mode and so does the lifeline of travel, our airports that restarted after a gap of almost 2 months in the last week of May. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of the country over the years.

Looking at a few examples that comes to us from down South, at Coimbatore and Trichy Airports. Times OOH partnered with Naturals, a leading salon chain that sponsored hand sanitizers at the two airports thereby participating in a larger cause and seamlessly merging with the need of passengers and airport. The sanitizing units emphasize upon the importance of hand sanitization and reinstate safe travel practices.
For another such campaign from the Healthcare Industry by Dr. Vanchilingam Hospital at Trichy Airport, Dr. Sophia Somesh, MD says, “We chose airport advertising to reach out Indians residing overseas. OOH advertising has always helped in establishing ourselves as a hospital that comprises with state-of-the-art technology with all facilities available and we will continue to advertise in OOH medium in future.”

Airport operations began countrywide from 25th of May as lockdown was eased and the sky is blue again. Till end of July, over 4.2 million domestic passengers took air travel in the Indian soil post travel restrictions were lifted alongside the International flights under the Vande Bharat Mission. These numbers continue to grow day on day as we inch towards normalization.
11/08/20 Economic Times
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