Targeting premium and business air
travellers who are on the move post easing of lockdown restrictions, the brand
displayed its latest set of wheels at the airport’s swanky Terminal 2.
The automobile manufacturer plans to launch a series of new cars in 2020 and 2021,
and airport displays are a great way to advertise and create a buzz about the cars
among their customer segment. And with Unlock 5.0, the timing was ripe for this
promotional event, says ŠKODA Auto India head of marketing Tarun Jha.
“Since the Mumbai airport is one of the largest airports in the country in terms of
footfalls, it was a no-brainer and a significant choice for us. Another important factor
was that Mumbai has always been one of the top markets for brand ŠKODA and
capitalizing on this was an obvious decision,” he elaborated.
Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by
using the largest floor LED installation ever for an experiential display inside an Indian
airport.
The combination of prime location (just past security check for Departures),
glamorous cars and sumptuous display no doubt makes for a super-effective
promotional campaign that’s bound to create the right kind of buzz for ŠKODA.
07/10/20 Indian Television
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