Tuesday, December 15, 2020

Air India taps Aeroplay as CSP, as IFE evolves amid COVID

Aeroplay Entertainment, a Singapore-based boutique content service provider with a lab facility in Mumbai, is on the march, having recently added Air India and Malaysia Airlines to its growing list of airline customers.

The company entered the CSP space four years ago, and counts Jazeera Airways in Kuwait, Air Arabia in the UAE, and Air Arabia (Maroc) in Morocco as clients. But its parent, Maxposure Media Group, has been working with airlines on various content marketing solutions since 2006, and with Air India on other projects since 2011, says Aeroplay business development manager Siddhi Saraswat.

She tells Runway Girl Network that Aeroplay replaced the “Global Eagle-Fairdeal Studios consortium” on the Air India CSP contract, and began delivering on it for the October-November cycle. Fairdeal, which provides Indian IFE content, is part of Global Eagle.

Under its new CSP arrangement with Air India, Aeroplay is providing a complete inventory of movies and television shows from around the world in various international and regional languages for the carrier’s IFE systems. Available to its customers year-round, 24/7, Aeroplay’s locality creates multiple cross selling opportunities, says Saraswat. “For example, for Air India, Aeroplay also provides content integration services, advertising services, etc.”

Prakash Johari, CEO and managing director of Aeroplay in a statement says: “We are extremely honored that Air India has given us the chance to work as its IFE content service provider. We have had a long relationship with Air India, having been associated with it in other medium of communication, and this will help us to better understand the responsibilities of the national carrier of India. Guided by Air India, my team and I are absolutely positive of delivering an enhanced IFE experience to the passengers of the airline.”

Asked by RGN how Aeroplay sees inflight entertainment and connectivity evolving during the coronavirus pandemic and beyond, the Aeroplay executive says: “Aeroplay see airlines switching to CSPs who can reduce their spends without compromising customer experiences using smart content strategies and reducing technical costs. Another trend we see is that wireless streaming solutions will enable more airlines to offer inflight entertainment to their customer so overall [we see] IFEC market expansion over next few years.”

14/12/20 Runway Girl Network

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