Imphal: The first consignment of 1.2 MT of pineapple was airlifted to Gurgaon and Jaipur from Bir Tikendrajit International Airport.
Krooshi Karma Naturals Private Limited, Imphal in collaboration with Manipur Organic Mission Agency (MOMA) has set a target to export at least 250 metric ton (MT) of pineapple to Gurgaon, Chandigarh, Mumbai, Delhi, Bangalore and Jaipur. It will benefit around 900 farmers. From 2018 to 2020, airlifting and marketing of pineapples outside the State had benefited more than Rs. 78 lakhs to organic farmers of the State.
The efforts of the firm and MOMA shall boost the confidence of farmers during COVID-19 pandemic. Last year, around 220 MT was exported.
Apart from pineapples, the company has also been marketing Kiwi fruit and avocado outside the State since 2018. It has made huge strides in facilitating and enabling business ecosystem for pineapple marketing by increasing linkage between organic pineapple growers and buyers every year. The support of MOMA in terms of assistance towards local transportation, connecting organic farmers and provision of corrugated boxes to the firm has been pivotal in the success of this venture. The pineapple being marketed is mainly the Queen variety, cultivated in Thayong, Andro, Chiru-Waithou areas.
Fresh queen pineapples of the State have good demands in different markets of the country.
13/06/21 UNI
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