As has been reported in several news outlets, GoAir is shifting to an Ultra Low-Cost Model in a bid to further expand its business presence, and is preparing an Initial Public Offering (IPO) in the process of going public and has filed its IPO papers with SEBI. In addition, advertisements have also come out about GoAir rebranding itself to GoFirst. Many news reports have in fact suggested that the rebranding is related to a dispute within the Wadia Group, which owns the GoAir brand1.
Now read the subtext behind circumstances leading a popular brand as GoAir to abruptly re-brand >>
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