Monday, July 05, 2021

Vistara takes the glass-half-full approach in a new spot

The aviation sector is not flying at the moment. It’s limping because the pandemic has clipped its wings for the moment, but Vistara and perhaps other airlines are taking the glass-half-full approach.

In its latest spot, the airlines reiterate how it was, is, and will always be there to fly you wherever it is you wish to go; reassurance and hope are what the sector can offer you the best right now.

FCB India wrote the script while digital agency Kinnect executed the ad. FCB India had won the creative duties for Vistara in 2018.

Last year in June, Vistara had released an intriguing ad where it, through in-flight safety instructions, performed yoga poses. The spot had all the shades of an ‘Incredible India’ commercial.

2021 marks the sixth year of the airline’s presence in Indian skies after it made its debut flight on 9 January 2015, from Delhi to Mumbai.

05/07/21  afaqs!

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