Pune: IndiGo has emerged as a stronger and more valuable airline brand over the last year as per the Brand Finance Top 50 Airlines Report 2021, the airline officials said on Wednesday. IndiGo rose to the 36th place in 2021 from 43rd in 2020, registering the highest gain of 7 points.
Savio D'Souza, Valuations Director, Brand Finance said, “IndiGo has been resilient in a tough year for the airline sector. Brand value across the sector dropped by -30% on average while IndiGo fell by the lowest, -7%. It is the fastest climber in ranking terms at #36 in the Brand Finance Airlines 50 2021 study.
The brand rating of AAA- is testament to the effective execution of a robust corporate strategy in one of the most competitive markets in the world”.
Ronojoy Dutta, Wholetime Director and Chief Executive Officer, IndiGo said, “It gives us immense pleasure to see IndiGo taking a leap of 7 ranks, to be #36 in the Brand Finance Top 50 Airline brands list this year. This is a testament to the efforts made last year towards making IndiGo more efficient and resilient in the face of the pandemic, by providing a safe and hassle-free experience for our customers as well as employees. This recognition further encourages us to continue our tradition of on-time performance at affordable fares, with courteous and hassle-free service on our lean clean flying machines.”
21/07/21 Joy Sengupta/Times of India
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