Monday, October 25, 2021

IndiGo, Kotak Mahindra Bank tie up for co-branded credit card Ka-ching

Budget carrier IndiGo and private sector lender Kotak Mahindra Bank on Monday announced a strategic partnership for a co-branded credit card, Ka-ching, under the 6E Rewards programme.

Managed and operated by IndiGo, the Rewards Programme is linked to a co-branded card wherein members can earn rewards by using such card on IndiGo and other merchants and redeem them for availing the benefits. 6E is the airline code for IndiGo.

Scheduled to be launched next month, the co-branded card will be available in two variants-- 6E Rewards and 6E Rewards XL -- offering exclusive travel benefits to the cardholders keen on domestic or international travel, IndiGo said in a release.

This collaboration will create value for customers in the form of a powerful product proposition offering a premium rewards experience to customers, it said.

Customer research reveals that travel has emerged as the most sought-after redemption category in terms of reward programmes. Customers prefer to receive travel-associated offers and benefits such as free flights while redeeming their reward points – a trend that is expected to accelerate as air travel reaches pre-pandemic levels, the airline said.

25/10/21 PTI/India

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