Thursday, September 30, 2021

IndiGo is pushing SpiceJet, one station at a time

IndiGo started the year by announcing the launch of flights to seven stations. This was a one-of-a-kind announcement, but except Kurnool — where it enjoyed a monopoly — and Bareilly — where it is in a duopoly — the other five were taking on SpiceJet, directly or indirectly. At Darbhanga, it broke the SpiceJet monopoly. It also entered the mix of Air India and SpiceJet at Rajkot and Durgapur. At Bareilly, the airline took a strong position vis-a-vis existing operator Air India, and joined the party at Leh, where the only two major airlines not operating were IndiGo and AirAsia India.

This is not the first season IndiGo has been chasing SpiceJet. For the record, IndiGo chases everyone, not just SpiceJet. 

Read more on the aggressive pursuit >>

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