Thursday, December 23, 2021

Jhunjhunwala-backed Akasa Air unveils airline's 'Rising A' brand logo

Rakesh Jhunjhunwala-backed low-cost airline Akasa Air on Wednesday unveiled its brand logo 'inspired by elements of the sky'. The airline is wearing a ‘Rising A’ symbol to represent 'the spirit of flying, the aim of height and the pursuit of dreams.'

"Unveiling ‘The Rising A’ of Akasa Air. Inspired by elements of the sky, The Rising A symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing," Akasa Air tweeted.

The airline's tagline is ‘It’s Your Sky’. "We promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds," the airline's statement read.

“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” said Vinay Dube, Akasa Air Founder, MD and CEO.

“It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it,” he added in the statement.

"We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit” said Belson Coutinho, CoFounder and Chief Marketing & Experience Officer, Akasa Air.

The brand's colours are 'Sunrise Orange' and Passionate Purple’, which the brand says reflects Akasa's 'warm, youthful, and respectful nature.'

The carrier plans to offer commercial flights starting in the summer of 2022 to support the growing demand across Indian aviation.

22/12/21 Economic Times

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