Wednesday, July 06, 2022

Akasa Air swaps heels with sneakers, receives praise on Twitter for its 'comfortable and eco-friendly' clothing

Rakesh Jhunjhunwala-backed Akasa Air, the country's newest low cost-carrier expected to take off soon, released the first look of its airline crew uniform which puts comfort first. The uniform looks classy and comfortable in soft colour combos including black, white and blue for pilots, and orange and black for the cabin crew. However, it's the comfy sneakers and shoes that grabbed the attention on social media.

The airline was praised by many on the Internet, including Jet Airways CEO Sanjiv Kapoor, for its youthful and easy clothing style.

"Presenting the all-new Akasa Air crew uniforms designed to keep our organisation’s core value of putting the comfort of our employees and the environment first," the official Twitter handle of the airline wrote alongside a picture of crew dressed in their new uniforms.

Applauding the new look, Jet Airways CEO said that casual and fun works well for LCCs.

"Reminds me of the casual jeans and kurtis weekend uniform we had introduced at SpiceJet in 2014. Casual and fun works well for LCCs. Good, an Indian LCC will have it now," Kapoor said.

The uniforms aren't just comfortable but they are also eco-friendly. As per Akasa Air, the trouser and jacket fabric has been made using recycled polyester fabric which is made from pet bottle plastic salvages from marine waste. "The uniform fit focuses on providing the best possible stretch to ensure employees’ comfort over their busy flight schedules. Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward-looking in a modern version of the garment," the airline said.

Taking to Twitter, several users praised the airline for its consciousness to comfort and nature. "Great colour combination & of course the base of cloth (recycle symbol) is icing on the cake," the person wrote.

06/07/22 Economic Times

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