Wednesday, August 17, 2022

Air India joins hands with RateGain for real-time airfare data

Air India, which is controlled by the Tata Group, has joined hands with RateGain for its AirGain product to adjust prices with real-time, accurate, and high-quality airfare data in a bid to compete with leading global airlines. Air India offers flights to around 90 destinations across 30 countries in Asia, Europe, the US, Canada, and Australia.  

The initiative will help compare the best airfares across the world as rising fuel prices and inflation have forced most airlines to hike ticket prices. Travellers are cost conscious and are picking up the best deals available. The tie-up will also help Air India accurately understand the shifts in market trends, monitor competitive strategy, and understand the right price at all times. 

AirGain is an innovative SaaS-based fare pricing intelligence product, which has been designed to enhance the efficiency of Air India in terms of revenue and operations. The product offers insights on pricing and looks into real-time competitive intelligence data. This will help the operator in updating its revenue strategy with the latest market insights. 

AirGain will also track historical trends and track fare fluctuations on its most-profitable routes. This will help the revenue and commercial teams in tweaking their plans based on market development. 

Aruna Gopalakrishnan, Executive Director of Corporate Affairs, Air India, said: "Air India is focused on becoming one of the most competitive airlines in the world. Technology push is very crucial at this moment. Perhaps, RateGain can put us as the preferred choice of traveller." 

17/08/22 Business Today

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