Thursday, September 15, 2022

Air India unveils transformation plan with an aim to increase domestic market share to 30% in 5 years

Air India on Thursday unveiled its transformation plan ‘Vihaan.AI’ “to establish itself as a world-class global airline”. The airline will strive to increase its market share to at least 30% in the domestic market while significantly growing the international routes from the present market share over the next 5 years, it said.

The immediate focus of the airline is to fix the basics and ready itself for growth (Taxiing Phase). The more medium-to-long term focus will be on building for excellence and establishing scale to become a global industry leader (Take Off & Climb phases), according to a company press release.

The Tata group airline further explained the “detailed roadmap” has clear milestones focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing behind the best industry talent.

The airline’s CEO, Campbell Wilson along with senior management members who are together driving this transformation, unveiled the Vihaan.AI plan with the entire organization through Workplace, its virtual communication and engagement platform, a company presser stated.

“The transformation has already started - a slew of initiatives in areas like refurbishing cabins, serviceable seats, in-flight entertainment system are already underway. We are also adopting proactive maintenance and refining flight schedules to enhance on-time performance. Our fleet expansion will involve a combination of both narrow-bodied and wide-bodied aircrafts to cater to varied network needs. The excitement and shared commitment to drive is palpable across the organisation and stakeholders will recognise the changes as the new face of Air India emerges,” said Campbell Wilson, MD, and CEO, Air India Wilson.

The plan Vihaan.AI hinges on five key pillars: exceptional customer experience, robust operations, industry-best talent, industry leadership, and commercial efficiency and profitability, the company said.

The plan is aimed at putting Air India on a path to sustained growth, profitability and market leadership.

15/09/22 ETNow

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