The cabin offers lot of enhancements such as larger baggage allowance, SkyPriority advantages, wider and comfortable seats, lighter seats, distinctive catering options, sustainable amenity kit made from recycled plastic and more benefits under the airline’s frequent flyer program Flying Blue. With the introduction of Premium Comfort Class in India, customers will get a distinctive travel experience, more choices and elevated comfort.
To promote the launch of the new cabin, a comprehensive DOOH-led campaign was strategically designed & executed to reach out to KLM’s target audience most effectively in all the targeted markets. Apart from the media units chosen for the campaign, what made a big impact among viewers, is the power of the creative as well as the media planning outcome from the comprehensive strategy-backed Proximap planning tool used for the campaign. The tool was effective in mapping of the relevant target audience, their congregation and conducted their typical day part analysis to develop the best plan to yield maximum impact. Major corporate hubs, arterial road, junctions, airport routes, 5-star hotels, high-end malls and premium residential apartments were covered by the extensive DOOH/outdoor plan.
12/06/2023 Media 4 Growth
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