Can Air India’s rebranding exercise revitalise its legacy of yore?

Air India has had one too many troubles between debt, year-on-year losses, and passenger mishaps, among other controversies. Things seem to have taken a positive turn for the once widely appreciated airline. With Tata’s takeover in 2022, a complete makeover is in the plans. The company is now undergoing a rebranding exercise, with its creative mandate assigned to McCann Worldgroup India. But what could be the foundational changes that could muster the most favourable outcome for the brand? Read >>

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Categories: Air India Jul 2023