McCann Worldgroup India has won the global creative mandate of Air India that involves revamping the advertising and communication of the heritage airline brand. The multi-agency pitch process took several months.
The agency will develop a new brand platform and develop a comprehensive range of multi-channel marketing communication.
Commenting on the development, Nipun Aggarwal, chief commercial and transformation officer, Air India, said, "We are building Air India as a 'Global Airline with an Indian Heart'. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas."
Prasoon Joshi, CEO and CCO at McCann Worldgroup India and chairman, Asia Pacific, led the pitch alongside a dedicated team of local and global partners.
The development comes as the Tata Group is gearing up to consolidate its entire airline business under Air India. Since Tata bought Air India for Rs 18,000 crore as part of government disinvestment in 2021, the plan has been to merge all its aviation brands under that name.
The merger of Vistara and Air India will be a multiple-step process and will be subject to various regulatory approvals. According to media reports, the company is aiming to wrap up the consolidation process by 2024.
Air India will first complete the merger of AirAsia India with Air India Express by the end of 2023. In November 2022, Air India announced that it has signed agreements to complete the acquisition of 100 percent shareholding in AirAsia India.
28/06/2023 Saumya Tewari/Priyanka Nair/Storyboard 18
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