Thursday, August 17, 2023

SAS to represent Air India’s new in-flight magazine

Strategic Advertising Solutions (SAS) Media has been appointed as the media and advertising representative for BurdaLuxury, an independent media house based across Hong Kong, India, Malaysia, Singapore, and Thailand.

The media house’s partnership with SAS aims to represent Air India’s new in-flight magazine,, in the GCC region.

The Indian airlines has launched the new magazine across all its domestic and international flights this year in late July. has replaced the airline’s previous bilingual magazine, Shubh Yatra.

The content in the magazine will cover a range of travel destinations and travel content. The magazine will also feature content covering topics such as technology, gastronomy, culture and showbiz.

The collaboration aims to provide Gulf-based brands and enterprises the opportunity to extend their reach to’s readership.

Through the partnership, the magazine aims to cater to the large number of Indians who live in the GCC and frequently travel between India and their country of residence.

According to India’s External Affairs Ministry, the number of non-resident Indians in the UAE stands at 3.41 million, followed by 2.59 million in Saudi Arabia, 1.02 million in Kuwait, 740,000 in Qatar, 770,000 in Oman and 320,000 in Bahrain.

17/08/2023 Ishwari Khatu/Campaign

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