Air India Express has called for a creative pitch and many leading agencies have taken part in the same, highly placed sources have confirmed to exchange4media.
The process of merging AirAsia India into Air India Express is on going.
This will be a big ticket win for the chosen creative agency as it will handle the creative communication for the unified entity's 14 international and several domestic destinations out of the total 40. After the merger, the communication for domestic as well as international flights will come under the newly formed 'New' Air India Express.
As per the sources, the agencies that participated in the pitch are Havas Creative, Dentsu Creative India, TBWA, Ogilvy India, FCB Group India and JWT. The results of the same will be declared soon.
31/07/2023 Tanzila Shaikh/Exchange4media
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