In a few months from now, there will be two airlines under the Tata Group – a full-service carrier Air India and a low-cost airline Air India Express. And the management is already ensuring that the two companies do not eat into each other’s market by defining certain route territories.
Air India Express could reportedly soon sign a codeshare agreement with Air India, with both withdrawing from certain routes to allow each other to grow. Mint reports that Air India Express will pull out of routes that require business-class capacity and focus on non-trunk routes.
Once both airlines are consolidated following their respective mergers, the plan is to have passengers connect from smaller cities that Air India Express will operate out of and feed long-haul international traffic to Air India’s wider network. Mint quotes an executive as saying,
Air India Express is progressing at impressive speeds, which will merge its business with AirAsia India. The airline will receive more than 20 Boeing 737 MAX aircraft starting later this year, its first significant fleet development in years. Its fleet will also welcome all the Airbus A320neo aircraft of AirAsia India, which will help strengthen its position domestically and abroad.
AirAsia India, now a subsidiary of Air India, has also been allowed to operate its flights under the brand name Air India Express. This marked a significant fast-tracking of the integration efforts, including harmonizing customer touchpoints, products, and services across both airlines.
Air India Express will also shift its base from Kochi and Mumbai to the new Gurugram office in the Delhi NCR region. The Tatas have rented office space in Gurugram, which will be home to the airlines operating under its umbrella.
16/08/2023 Gaurav Joshi/Simple Flying
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