Wednesday, August 16, 2023

Air India's refurbishment plan indicates less of economy, more of premium

It has been a week since Air India revealed its new logo, branding and more at an elaborate function in New Delhi on August 10, 2023.

As the dust settles over the likes and dislikes of the new branding and logo of Air India, it is time to see what exactly the airline is attempting to do with the refurbishment.

The idea behind the change is that the airline wants to increase its revenue, keeping its operating costs more or less the same. That is possible only with a premium offering. See how >>

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