Partnerships and sponsorship agreements between airlines and sports teams and events are common around the world. And India’s largest airline, IndiGo, has also joined the list by partnering with the All-India Football Federation and becoming the official airline of the country’s football team. The collaboration started this month and will last for one year.
IndiGo has entered a partnership with the All-India Football Federation (AIFF) and will be the global partner and official airline for the Indian Football Team for one year, effective September 15th. The airline believes that its vast network in India and abroad will adequately cater to the requirements of the country’s national team, with Pieter Elbers, CEO of the carrier, adding,“We are thrilled to embark on this journey with the All-India Football Federation, as both organizations share a common vision of advancing Indian football to new heights. This marks the start of an official partnership for AIFF, while for IndiGo, it represents our inaugural foray into the world of sports. Together, we are committed to a long-term collaboration that will not only elevate the sport but also touch the lives of fans across the nation.”
The Indian National Football Team has a diverse mix of players from all across the country who travel for tournaments domestically and abroad. Dr. Shaji Prabhakaran, Secretary General, All India Football Federation, welcomed the partnership, highlighting the importance of this deal, given that they have never collaborated with any airline before this.
18/09/2023 Gaurav Joshi/Simple Flying
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