Bangalore: Maharaja Club, Air India’s frequent flyer programme, has launched a Points Fest for its Maharaja Club members to celebrate adding 100+ brands to its partnership network between FY 2023 and FY 2026. The milestone marks a significant step forward in the programme’s transformation into a modern, globally relevant lifestyle-led loyalty platform.
The Maharaja Club programme has focused on expanding its partner ecosystem, driving over 4.2 million member transactions across 100+ partners in FY26, including international lifestyle and every day-use brands. These partnerships maximise avenues for Air India’s frequent flyers or Maharaja Club members to earn Maharaja Points beyond their spends with the airline, thus accelerating their path to award flights and upgrades.
Over the past three years, Air India has recorded a 2x increase in member engagement as well as a 2x increase in its partner activity rate among members, reflecting higher transaction volumes and deeper customer participation across the network. This expanded network has strengthened the programme’s scale, engagement, and utility across a broader set of member interactions.
06/05/2026 Passionate in Marketing
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