Jet’s Superfare is a fight for market share

Bangalore: Jet Airways, which has seen its market share and profitability dwindle since the arrival of low cost airlines, is repeating its ‘Superfare’ scheme that was on offer in February-March this year.
Under the scheme, Jet is offering one lakh seats on low-load sectors between August 1 and September 30 for fares that are almost as low as those offered by budget carriers such as Air Deccan, GoAir and SpiceJet.
Jet Airways vice-president - marketing, Gurang Shetty says the scheme will boost its load factors in the lean period.
Going by the ads that the legacy carrier has put out in the media, the fares are a steal for the services on offer. For instance, the air ticket price on the Bangalore-Mumbai route starts at Rs 2,625 and for Bangalore-Delhi, it is just Rs 3,775.
13/07/06 Praveena Sharma/Daily News & Analysis

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