Air India-Indian marriage in the skies

New Delhi: The proposal for merger of Air India and Indian Airlines is under the active consideration of government and a private consultant has been appointed to look into the issue, Rajya Sabha was informed on Tuesday.
The committee on merger of the two airlines constituted by Air India Board has appointed M/s Accenture India Private Limited as Consultant for the purpose, Civil Aviation Minister Praful Patel, said, in a written reply.
While the name of the domestic carrier remains Indian Airlines, the brand name used for publicity/ advertising has been changed to Indian, Patel said.
About Rs 3.25 crore have been spent on re-branding as a part of budgeted advertising/promotion/publicity expenditure which is an ongoing exercise, he added.
08/08/06 Times of India

To Read the News in full at Source, Click the Headline