Thursday, August 10, 2006

Air Sahara, Lakme, Bata exit Superbrands

New Delhi: Brands that made it and the ones that did not in the latest edition of Superbrands 2006-2007 edition, is at large a reflection of how the Indian society is shaping, observes Anmol Dhar, managing director and council chairman of Superbrands India.
Dhar gives a sneak peak into the curious developments while compiling Superbrands 2006.
First the juicy details: some brands that could not make to this year’s Superbrands. Air Sahara for one has not.
Bata, the shoe chain, is another brand that failed to make it to the list.
Cosmetic brand Lakme also does not feature in the latest Superbrands. Among the other brands that fell short of expectations of the panel are Cinthol, Dhara, ICI Dulux, JK Tyres, Timex, Vatika, Thomas Cook, NIIT and Whirlpool. Whirlpool is again baffling when a star couple - Kajol and Ajay Devgan - is putting its might behind the brand.
09/08/06 Sumita Vaid Dixit/Daily News & Analysis
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