Flying in the lap of luxury

Across the globe airlines have either customised or have placed modification orders with the plane makers. “It is the airline operators/companies that decide on class of service, class configuration, passenger amenities, etc,” said Ken Mercer of Boeing.
Sure they do. But what is the driving factor for wooing the business traveller that it has almost become an aggressive marketing strategy.
The first lie-flat beds in business class were only introduced by British Airways around 10 years ago in 1996. Today several airlines offer their own versions of the fully horizontal ‘bed’ seat. Emirates also offer private booths in first class,” said Sanjay Sharma, Senior Marketing Analyst, Airbus.
It is only fair that the international airlines have taken a lead so they have the start up advantage. But for the airlines in India, despite the slew of low-cost carriers, the premium business class is here to stay.
The in-flight upgrade will be happen in India soon says Sharma.
04/03/07 Manisha Singhal/Daily News & Analysis

To Read the News in full at Source, Click the Headline

Categories: Foreign Mar 2007, General Aviation Mar 2007