Merged airline to take off as 'Air Indian'

New Delhi: Blending the names of the country’s state-owned domestic and international carriers, Indian and Air-India, respectively, the government is planning to brand the merged entity as “Air Indian”. The Cabinet cleared a proposal to merge the two airlines last month.
Sources close to the development reveal that after hectic negotiations and several rounds of meetings, the choice of brand was a unanimous one.
A new company called National Aviation Company Ltd has been registered by the government to amalgamate the two airlines along with their low-fare subsidiaries, Air India Express (of Air India) and Alliance Air (of Indian).
As for the new airline’s logo, Air India’s famed “Maharaja” is reported to have found more favour than Indian’s “Ashok Chakra” at discussions involving the brass of the two carriers. An official announcement on the decision is expected next week.
29/03/07 Chanchal Pal Chauhan/Business Standard

To Read the News in full at Source, Click the Headline

Categories: Air India Mar 2007, indian mar 2007, New Mar 2007