Online travel agencies set to increase mkt share: study

New Delhi: As traditional travel agencies lose share in the tourism market, declining dramatically from 32 per cent in 2005 to a mere 10 per cent in 2008, online travel agencies are all set to triple theirs, according to a new study.
Driven by the need to access a fragmented travel supply market and sophisticated online retail and shopping experience, the old paradigm of hiring a travel consultant to plan your trip is rapidly changing, says a comprehensive report on trends in Indian tourism by PATA (Pacific Asia Travel Association).
PATA in its report cites a PhoCusWright Inc study "The Emerging Online Travel Marketplace in India" which claims the Indian online travel industry is set to see its value increase manifold over the next two years, boosted in particular by the rise in Low Cost Carriers (LCCs) and the emerging middle class.
28/03/07 PTI/Economic Times

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Categories: General Aviation Mar 2007