Domestic Airlines advertising on TV in the year 2006

Key Findings:
# 33 per cent share of ad volumes garnered by Domestic Airlines in Aviation Industry on TV in year 2006.
# 2.7 times increase in ad volumes of Domestic Airlines on TV in the year 2006 over 2005.
# Maximum ads by Domestic Airlines in the fourth quarter in the years 2005-2006.
# Advertising skewed towards Business channels.
# 86 per cent share contributed by Full Service Airlines whereas Low Cost Airlines had a 14 per cent share.
# 'Kingfisher Airlines' ruled advertising on TV with a high 74 per cent share in the year 2006.
# Prime Time saw the maximum ads by Domestic Airlines.
# 36 per cent share of ads used by Domestic Airlines on Tag Promo and 64 per cent on Commercials.
03/04/07 Indiantelevision.com

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Categories: General Aviation Apr 2007