Jet sees Sahara as value carrier

Mumbai: Jet Airways may convert Air Sahara into a value carrier, a model which is positioned between a full service carrier and a low-cost carrier. However, Jet Airways will not use the brand Air Sahara for the proposed operations.
Under the value carrier model, Air Sahara would be operated with all economy class and less frills. The proposed model will be offering basic amenities onboard like light food and water. The configuration of aircraft would be changed to include as many seats to enhance revenues.
Meanwhile, sources said that Jet Airways would be positioned as a premium airline with strong domestic and international operations while its subsidiary will take care of linking more cities. Experts say that it could add more business class seats.
A value carrier model will act as connecting link to Jet Airways domestic and international flights. In simple terms, Air Sahara would be used as connecting flights to Jet Airways' flights. Currently, Air-India and Indian Airlines are following this model and it will be further strengthened following the merger.
13/04/07 P R Sanjai/Business Standard

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Categories: Air Sahara Apr 2007, Jet Airways Apr 2007