Jet charts growth path for Jet Lite

Mumbai: Jet Airways is busy crafting a unique strategy for its proposed budget carrier, Jet Lite, that is expected to be launched in a couple of months. Jet Lite will not conform to the conventional operating strategies of low cost, no-frill carriers like Air Deccan, Spice Jet and Go Air, as it will be positioned as a value-based airline. Also, Jet Lite will serve complimentary food and beverage on board.
"There will be no tickets up for grabs at throw away prices. Such strategies are causing the aviation industry to bleed," said a company source.
Speaking to TOI on cannibalisation effect Garry Kingshott, chief commercial officer of the airline said, "We will continue to fly on all major routes connecting the metros while Jet Lite would operate on the same routes only to complement Jet Airways. Besides, Jet Lite will take on the market where the demand for business class and a full service carrier is not required, which is the tier II and tier III cities."
Also, Jet Airways and Jet Lite would sign a ‘re-protection' agreement where passengers — who got a delayed flight, want to cancel a ticket or want to catch an earlier/later flight — can avail the services of both the airlines.
15/05/07 Anshul Dhamija/Times of India

To Read the News in full at Source, Click the Headline

Categories: Jet Airways May 2007, Jet Lite May 2007